New Zealand · Australia · Europe

Great brands. Great service. Great people.

Watts represents, imports and distributes distinctive footwear and shoe-care brands, supporting retailers across New Zealand and Australia from collection selection to delivery.

Explore our brands Work with Watts

Who we are

Footwear knowledge. Personal partnerships.

Watts Imports & Distribution brings international footwear expertise together with local market knowledge. We build long-term relationships with brand owners and retailers, helping the right collections reach the right stores.

Our team is passionate about shoes, responsive service and practical solutions that help our partners grow.

Explore our brands

What we do

From source to store, we make it simpler.

Watts is the link between quality footwear brands and the retailers who bring them to customers. Our work covers the full journey: range selection, wholesale representation, importing, distribution, logistics, marketing and after-sales support.

01

Source & select

We work with established European and international partners to select ranges suited to our markets.

02

Represent & distribute

We build brand presence and connect collections with independent and specialist retailers.

03

Import & deliver

We coordinate orders, international freight, customs and reliable delivery from source to store.

04

Support retailers

Our partners receive product knowledge, imagery, marketing assets and personal sales support.

How Watts sources, distributes, supports and delivers footwear

What we do

More than moving boxes.

Distribution works best when it is built on people. We learn each brand, understand each retailer and manage the details between them—from seasonal planning and sales support to freight and delivery.

Our portfolio

A portfolio built around quality.

Explore the history, character and purpose behind every brand represented or distributed by Watts.

Fashion, WomenHistory & values ↗

Arche

Distributed by Watts

Arche

Comfort, Fashion, WomenHistory & values ↗

El Naturalista

Distributed by Watts

El Naturalista

Casual, Comfort, Women, MenHistory & values ↗

Watts importing European footwear to Australia and New Zealand

International sourcing

European heritage, delivered locally.

We partner with brands known for comfort, craftsmanship, design and innovation. Watts coordinates the path from international suppliers to retailers throughout New Zealand and Australia.

How distribution works

Watts retailer network across Australia and New Zealand

Retail partnerships

Local knowledge across two markets.

Independent and specialist retailers are central to what we do. We provide responsive, human support and work to build relationships that last well beyond a single season.

From source to store

A connected pathway from source to store.

From international order coordination and freight to local distribution, we manage the details that keep footwear moving.

Selected originEurope → New Zealand & AustraliaIllustrative route

EUROPEAUSTRALIANZ

✦

Write to us

Let’s talk footwear.

Whether you are a retailer, a brand partner or would simply like to know more about Watts, our team would be pleased to hear from you.

shop@josefseibel.co.nz ↗

Become a stockist

Let’s find the right fit.

Tell us a little about your store and the brands you are interested in. Our team will get back to you personally.